Basic Information

NY NY 622 3rd
Posted Date
Account Management
Area 23
Job Number
Job Type

Job Description

The SVP, Management Director (SVP-MD) is responsible for the overall management of assigned account or line of business. The SVP-MD represents the Agency’s senior management on a day-to-day basis with the Client and within the Agency. The SVP-MD’s role includes overseeing the development of business/marketing strategy, process/communications management and people/relationship building.

Client Management
Demonstrate an ability to grow business by efficiently addressing current needs and proactively challenge and address long-term and future needs of the clients.
Team Development
Provide strong focus on managing labor. Manage development needs of team members to maximize learning and productivity while minimizing turnover.
Decision Making
Consistently make decisions by focusing on what’s right for the agency; demonstrates maturity, ethics, integrity and fiscal responsibility; generates original ideas and demonstrates thought leadership to which team members can aspire

• On average, oversees client business with revenue(s) of up to $10MM.
• Lead the team (or multiple teams) on strategic/business development and tactical implementation.
• Develop and maintain strong client relations with all levels of client management as appropriate with focus on brand leads
• Lead new business pitches.
• Identify and resolves client conflicts quickly and efficiently.
• Proactively challenges and addresses client needs for long-term, future (i.e., beyond current/next sales period).
• Identify and cultivate new business opportunities for agency.
• Possess an intimate knowledge of the category markets to which their brands belong.
• Thoroughly understand the brands, their strategic/relevant histories, and performance.
• Appropriately interpret market research data.
• Analyze and extract pertinent findings/issues from all available marketing data.
• Lead all agency efforts and creative campaigns SO THAT THEY ARE in the best interest of building the brand; Lead creative and account teams in the development of breakthrough creative.
• Thoroughly understand the brand positioning and the long-term brand vision.
• Ensure all strategies, creative, and tactics developed support the brand positioning.
• Coordinate and prioritize activities among accounts.
• Set overall goals and timing.
• Train, develop, and appropriately delegate to account team.
• Encourage and provide growth and development to team members.
• Develop and manage staffing plan to ensure appropriate resource allocation and utilization.
• Conducts performance reviews on staff.
• Provides accurate and realistic forecasts for the group.
• Works with internal partners to create innovative/original ideas a reality
• Routinely monitors financial performance of accounts to maximize income generation.
• Oversee contract development and overall budget development and approval.
• Liaise with internal senior managers and all internal groups to ensure optimal client satisfaction, business development, and income potential.
• Excel at public speaking/presentation skills to large groups
• Perform other related duties as required and assigned by supervisor.

Bachelors Marketing, Advertising, Communications, or Related Field


15 years Relevant Industry Experience
Category Experience
Supervisory Experience

Microsoft Office
Proficiency in Microsoft Word, Excel, PowerPoint

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
Strategic Thinking
Emphasizes the broader, longer term vision and values as a means of guiding decisions and actions
Ability to establish an effective demeanor and communication to influence one's point of view

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